Managing emotional flows as persuasion factor in organizational communication

While communicating, the participants select strategies of communicative behavior, resting on their willingness to achieve certain result, influence the interlocutor in a particular way. Emotional-evaluative statements are powerful to influence the recipient of the message, enable to reach the necessary result with the help of verbal means. These verbal keys activate the feeling of success or failure, induce a necessary emotional state in respect to some actions, tasks, stimulate the desire to fulfill them to the outmost and also are directed to build favorable working atmosphere, cooperative communication and rapport. The focus of the article is on tactics of approval, appraisal, compliment, encouragement and gratitude as means of persuasion in organizational communication. The tactics under analysis carry hidden persuasive power aimed at the tunnel vision of the information proposed to the recipient. Their verbal peculiarities are as follows: inclusive forms which plant into the receiver’s consciousness the feeling of uniting with the peers; a three-components’ structure «an emotion-evaluative regulative + imperative sentence + words appealing to benefit» which underlines advantage from an activity; interrogative sentence to impel an activity.