Reputation management theatre and components of its construction

The article deals with the problem of building reputation in the theatrical sphere. The article discusses the components of building and reputation management of the theater, becoming the notion of "reputation" in the scientific literature, features and differences between the concepts "image" and "reputation" in the theory and practice of public relations, as well as the relevance of the study of trends in the theory of PR-communications. Today, reputation management is becoming popular and indispensable activity in any organization, including the theater. Reputation theater is formed by the well thought-out information and communication policy and positioning, relationship to the audience and the artistic collective, creative experience and achievements in the area of theater activity, as well as the dynamics of development and participation in scientific and socially significant events.