Management of universities in the assessments of educational groups

The article is of a research type. Its aim is to present evaluation of key educational communities of Ural macroregion universities: academic and teaching community and students' community dealing with different aspects of university management. The empirical basis of the publication consists of the results of sociological research conducted by Ural Federal University team in 2016-2017 under the supervision of one of the authors. The research included expert interview with representatives of academic and teaching community and university administration, as well as mass poll for university lecturers and students of Ural Federal University. The article presents evaluation of management of teaching and research activities of students and lecturers. It demonstrates the degree of their inclusion into university management system and satisfaction with existing situation in this sphere. The level of preparedness of each educational community to participate in different forms of managerial activities is determined. The research results are seen by the authors in the reflection of existing prerequisites for transforming university management as a part of transition from linear to nonlinear higher education model in the macroregion. The conclusion of the article is set on the need for qualitative changes in the system of university management towards openness, democratization, participativity as a prerequisite for improving its social efficacy. The importance of the research is in identifying the prerequisites for transforming university management at the level of the Russian macroregion (Federal Area). For the first time it demonstrates the problems of university management in the macroregion from the point of view of subjective opinions, positions and evaluations of main educational communities. The peculiar feature of the article is the demonstration of positive perspectives of university management related to transformation from linear to nonlinear model.