Using Children to Create Content on Social Media Sites: An Analytical Study of a Sample of Videos on TikTok

This Research Paper examines a Sample of Videos on the Social Networking Site TikTok, in which Children appear Primarily or as Secondary Characters. I shed light on the Content and the Form of these Videos to Understand the Nature of the Vid eos in which Children appear, and how they contribute to and influence the Formation of their Behaviors and Attitudes. We relied on the Content Analysis Tool, which was applied to a Sample of Videos estimated at (16 Videos), which were intentionally selected. The Study Concluded, based on the Sample; that Most of the Topic’s Children Use on TikTok are Entertainment and Drama. However, the Content trend was positive, in line with the Values and Customs of the Algerian Society. It also showed that Mal e Childr en appear more frequently in this Content, with their diverse clothing, hairstyles, and filming locations, all of which play a Pivotal Role in Attracting and Engaging Audiences.