Variational brand nominations: comparative characteristics basing on the German and Russian languages

This article analyzes the brand nominations in the sphere of tourism, namely on the Internet sites of cities and regions of Russia and Germany. The advantages of using Internet resources in promoting the brand of the territory include the possibility of reaching a wide audience, as well as the use of non-verbal components. the effectiveness of promotion of tourism services in the market, as well as the level of attendance of a certain city or region depends on how well chosen the brand name.