The kinds of the linguistic and creative playing with the morphological structure of the word (based on the German texts of the political poster)

The article deals with the phenomenon of the language pun as one of the linguistic and creative verbal techniques of the political communication used for the drawing of the addressees’ attention and the rhetorical impact on it. There are studied the basic kinds of the language pun implemented at the morphological language level based on the modern political posters in Germany.