Virtual simulation space of culture in the context of the dynamics of scaling electronic screenness: socio-cultural sphere of actualization

The article is devoted to a comprehensive, philosophical and cultural consideration of the phenomenon of virtual culture in the context of the transformation of electronic screenness. The relevance of the study is determined by the scale of screen technologies integration into the modern socio-cultural space, as well as the dynamics of the virtualization of cultural phenomena and practices. Methodologically, the work is based on the principles of narrative research of media artifacts, as well as methods of comparative cultural and philosophical analysis and historical and cultural reconstruction. As the most relevant and heuristically promising, the analytics of screen culture is the object of the research. The issues of the coherence of screenness and virtuality as electronic culture modalities are also discussed. The concept of “simulation” (in the understanding of J. Baudrillard) and its explication in the focus of screen reality are also considered. Particular attention is paid to revealing the essence of dialogue space between a person, society and virtual space.