Virtual influencer as a brand ambassador of the university

This article discusses the main aspects of using a virtual influencer as a brand ambassador of the university. Based on the analysis of the experience of using ambassadors by universities, the main advantages of a virtual ambassador over a real one are formed. Integrating a virtual influencer into the role of a brand ambassador will help to broadcast the corporate culture of the entire university. The budgets for working with a virtual influencer in the long term are presented.