Visual and linguistic self-presentation of British women mayors on social media (case study of X (Twitter))

The article presents the results of an analysis of the visual and linguistic self-presentation of British women holding mayoral positions from 2020 to 2024, as well as the topics and agendas discussed directly with city residents on social media. The study identified visual strategies employed by British women mayors to build trust with citizens and break down gender stereotypes. The main topics discussed in their posts include public welfare, migration, education, and feminism.