Visual projection as a factor in increasing the efficiency of tourism activities

The article examines innovative technologies of the light image in tourism as one of the most important elements in the promotion of tourism products and territories. For the article, several modern scientific and creative works were analyzed. While electronic and polytechnic technologies are used for aesthetic purposes, innovative lighting solutions are created for purposes that are more global. They are designed to expand the possibilities of international communication and interaction with a new reality containing traditional aesthetic concepts, but with artistic meaning. On the other hand, the perception of tourist objects is focused on the moment of the image, which receives electronic processing. The combination of light, media, and communications allows you to feel the creative side of tourism. This article defines the visual composition and description of objects in the tourist space, where innovation and image flexibility form the basis for continuous changes in the presentation. In addition, here you can find an updated system of ways to display aesthetic value.