The influence of individual personality traits on the result creative work

The article deals with the analysis of the process of students’ creative activity in connection with a set of individual personality traits. The process of teaching students showed that the result of the final product of creative activity is directly affected by the individual characteristics of a person. The stage of inspiration and creative drive alternates with the stage of loss of interest and motivation when creating the author’s concept, which characterizes the main problem of the presented article. The purpose of this work is to find and determine the reasons for the lack of motivation for learning among students of various educational institutions (college, university), courses and areas of study (design, advertising), where creative disciplines are introduced into the curriculum. The classical method of a sociological survey was taken as the main research method, according to the results of which a number of reasons were identified that affect the lack of motivation among students of creative profiles. The decisive issues were the lack of faith in the future, the denial of any teacher on the basis of their own convictions, which automatically creates a reflection on the discipline taught, the desire to replace the learning process with entertainment activities. The factors influencing the formation of a successful personality are identified: self-discipline, motivation, inspiration, an example of a teacher (as an example of an error-free algorithm of actions). As well as the influence of the typology of individuality (based on the theory of C. Jung: introversion and extraversion) on building one’s own image and the result of creative work. Introverts tend to stick to a laconic style and achromatic colors in both clothing and work. Extroverts, on the other hand, prefer bright colors and extravagant style.