The influence of language peculiarities on the structure of word-formation models

This article examines the influence of language peculiarities on the structure of word-formation models in the context of advertising discourse. The aim of the research is to identify the specific features and differences in the structure of word-formation models between English and Russian languages, as well as to evaluate their translational equivalents. Within this study, a comprehensive analysis of advertising texts in English and Russian languages was conducted, with a focus on word-formation models. The structure of word-formation models was systematically classified and analyzed, taking into account various language peculiarities and mechanisms of word-formation. The results of the research demonstrate significant differences in the structure of word-formation models between English and Russian languages. English, characterized by a wealth of prefixes and suffixes, exhibits a more flexible and diverse structure of word-formation models, whereas Russian language stands out for its predominant use of suffixes and endings. Additionally, the article presents an analysis of the translation of word-formation models from English to Russian. This analysis helped to identify difficulties and challenges associated with translating the structures of word-formation models between the two languages. The scientific significance of this research lies in expanding our knowledge about the structure of word-formation models and their translation in advertising discourse. The practical significance of the research lies in providing a foundation for the development of effective translation strategies for word-formation models in advertising texts between English and Russian languages. In conclusion, the study confirms that language peculiarities have a significant influence on the structure of word-formation models in advertising discourse. Understanding these peculiarities and being able to translate word-formation models effectively are crucial for creating successful advertising campaigns that accurately convey the intended message and emotional undertones of the original texts in the target language. Further research directions may involve a deeper analysis of specific language peculiarities in other language pairs, as well as the development of recommendations and methodologies for translating word-formation models in advertising discourse. Additionally, investigating the impact of the structure of word-formation models on the perception and effectiveness of advertising texts among different cultural groups and audiences can be explored.