Influence of modern advertising on formation information picture of the world

In this study, the author carries out an ambiguous assessment and analysis of advertising, based on the assertion that it is part of the information picture of the world, has a comprehensive nature, a clear focus not only on economic, but also on socio-cultural tasks. Based on the analysis of modern forms of advertising activities, the author argues for the idea that advertising is firmly embedded in the daily life of society both as a production activity and as a socio-cultural phenomenon. The author stresses that advertising slogans do not simply contain a list of competitive properties of the product being sold, they are oriented to the culture of its potential consumers. Advertising aimed at a wide targeted audience is actively included in social relations, reproduced in the media, in works of art, performs in modern society not only an informative function, but a socializing one. It is organically interwoven into contemporary art, complementing and enriching it.