Educational potential of student public associations in the formation of a competitive specialist

The article reveals the main aspects of the problem of functioning of student public associations at the present stage of development of the higher education system in Russia. Special attention is paid to their educational potential in the formation of a competitive specialist. The article describes the search for ways to develop basic social and general cultural competencies that characterize not only a competitive specialist, but also a member of modern society capable of rapid adaptation to its dynamically changing conditions. The authors conclude that student public associations make a significant contribution to the formation of the necessary personal qualities of a competitive graduate. They contribute to the formation of a personal development space at the university, aimed at activating the potential abilities of students.