The perception of advertising by representatives of different types of temperament
Автор: Ufandeeva A.Y.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные науки и образование
Статья в выпуске: 1-2 (32), 2017 года.
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The article consider the problem of the impact of advertising on the consumer: in particular: what kind of emotional and mental effects have television commercials per person, and well what changes in the mind under the influence of emotional advertising.
Advertising, product, consumer, influence, impact, media, consciousness, decision
Короткий адрес: https://sciup.org/140121889
IDR: 140121889
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