Public Involvement in the Investment Process as a Factor in the Formation of Additional Financial Instruments in the System of Sustainable Development of the Arctic Region (Based on Sociological Surveys of Experts and the Population in 2024)

The article discusses the issues of ensuring the sustainable development of the Arctic region by attracting investments from the population as a factor influencing the formation of additional financial instruments. Sociological tools are used to identify opportunities for the population living in the Far North and Arctic regions of the Russian Federation to form savings and the most attractive financial instruments for the population when investing them, to assess the characteristics of financial instruments that are most significant for the population, and to identify regional financial instruments that are alternatives to bank deposits (regional bonds, regional investment funds, etc.) that may be in demand among the population when choosing investment options. The study used data from sociological surveys conducted by the authors in two stages during 2024. The first stage involved analyzing the results of an expert survey conducted among representatives of the scientific community within the framework of the scientific and practical conference “Luzin Readings 2024”. The second stage included a mass survey of the population living in the Arctic agglomerations (using the Murmansk Oblast as an example). It is concluded that there is a significant potential for public investment in improving the sustainability of the region’s development. The transformation of population savings creates prerequisites for ensuring more stable conditions for the development of the Arctic regions, since they fill their economies with additional financial resources.