Is it possible to change arctic fish pricing?

The purpose of the article is to show the necessity of reducing wholesale domestic prices for Arctic fish and to propose economic methods for solving this problem. The relevance is associated with an unreasonable increase in wholesale prices, which are the basis of retail prices, resulting in a decrease in the consumption of local fish. The increase in wholesale prices of fisheries in 2014-2015 and in the subsequent period is analyzed. The fundamentals of the world doctrines of cost and value are given, and the absence of factors to justify the increase in wholesale prices on the basis of the labor theory of value is shown. The data on the unreasonably close relationship between wholesale prices for fish in the domestic market of Russia and the exchange prices at which fish products exported to the European Union countries are presented. The possibility of reducing wholesale domestic prices by increasing the supply of fish to the domestic market of Russia in order to achieve the threshold values of the figures indicated in the Doctrine of Food Security is shown. In order to replace exchange foreign prices used in the domestic market of Russia, the need to develop a methodology for determining wholesale prices for the main types of Arctic fish, primarily currency-intensive ones, is substantiated.