Possibilities and prospects of using of Bakhtin's concept in sociological interpretation of the life-world

In the article the problem of sociological interpretation of M. Bakhtin's ideas is considered. The author appeals to the works of Z. Karimova, Yu. Davydov, S. Legeza and other researchers. The possibilities of sociological interpretation of Bakhtin's concept of «real world of life» in perspective of narrative analysis in sociology are analyzed. The author compares M. Bakhtin's and A. Schtitz's ideas. Problems of professional ethics of the sociologist in the modern world, in particular, the responsibility of the sociologist-researcher and correspondence between values declared by the sociologist and the implemented ones are actualized. In this regard explication of Bakhtin's ethical concepts of «philosophy of the act» is presented in this article. Directions of further research are proposed.