The possibilities of social and political communications in the risk society (on the example of a survey of KemSU students)

This paper analyzes the changing forms of communication practices in the context of the globalization of all processes occurring in modern society. It emphasizes that in recent years, the visual form of information presentation, primarily sign-and-symbol, has been prevailing in everyday interaction. The ongoing transformations are particularly significant for young people, whose socialization also occurs in the process of receiving and transmitting information. The consequence of this is an increase in internal risks in the process of learning and accepting values and stereotypes of society by young people. Attention is drawn to the possibility of deliberate distortion of the interpretation of events, phenomena and processes in order to achieve specific goals by various organizations, including terrorist ones. The paper presents the results of a sociological survey of students of Kemerovo State University conducted by the author in order to find out the peculiarities of the perception of the sign-and-symbol system of information broadcasting. Based on the results of the research, recommendations are offered for studying communicative practices of modern youth, processes and technologies of information perception in everyday social and political communications.