Protecting the business reputation of an entrepreneur: judicial practice in the "new Russia" (1990-2024)

As part of the research, the author analyzes the judicial practice in cases of protecting the business reputation of entrepreneurs in the "New Russia". The author found that despite the fact that the institute of business reputation is recognized as important for the development of entrepreneurship at the state level, claims in this area are not often stated, the percentage of satisfaction of claims is also not high. The author highlights one of the main problems of the existing legal regulation in the field of business reputation protection is the institution of "non-material damage to a legal entity", the solution of which is seen in the establishment in legislation of a mechanism for compensating expenses incurred by an entrepreneur to restore a damaged reputation.