The value of motivational “thresholds” in the process of digitalization of economic relations

In the presented article, it is proved that the universal introduction of the Internet has strengthened the widely spread idea that success in the economy depends on information technologies. The fascination with this “magic wand” veiled another personality, which is that the economy is formed in an innovative way by innovative specialists. Including multibillion-dollar investments and innovative technologies have all the chances to become real cargo, if there are no people able to ensure the operation of these technologies and investments. Man is a generator and implementer of innovations. And the means for this is his creative intelligence and constant work. Technologies, especially pioneering ones, of course change the economy in an unprecedented way, but this process is not started mechanically, but only when specialists are motivated to update and modify. In addition, the more difficult the technique and technology, the stronger must be the motivation that encourages the employee to make significant and difficult, and sometimes risky, efforts to master new knowledge.