Actualization of the category of emotivity in D. Trump's speeches in a translating aspect

The article deals with the actualization of the category of emotivity in D. Trump's speeches. The transmission means of an emotive component are found out and the meaning in the creation of an emotive effect in political texts is defined. The basis of political communication is manipulative nature which is aimed at the search of the most effective ways to manipulate public consciousness. Emotive vocabulary in texts of political orientation is regarded as a governing factor which influences consciousness. The USA President's speeches provided material for analyzing methods in the actualization of the category of emotivity. Rhetorical questions create confidential atmospherebetween parties; repetitions emphasize critical aspects, calling the people to reflect on discussed themes, and strengthen emotional influence on the electorate; metaphors represent nation's life phenomena figuratively; phraseologisms form stable life attitude and devolve current events' subjective estimation; antitheses oppose real facts harshly that make an indelible impression and emotional state on the nation, meanwhile forming wishful opinion; opposition ‘friend-foe' implement main communicative strategies: humiliation strategy and exaltation strategy; epithets create text's imagery and enhance aesthetic qualities of a speech.complex study of the category of emotivity and its methods on the text level are essential for actual solution of problems connected with its representation in a political text.