Analytics of students’ education in the process of the implementation of massive open online course

The article deals with the topical approaches, directions and theoretical models in the sphere of education’s analytics. There are revealed the opportunities and limits of the use of the education’s analytics in the higher professional education. In the result of the theoretical analysis there is presented the project of Massive Open Online Course “Practical Training of Academic Competence” with the use of the recommendations aimed at the formation of the personalized educational trajectories on the basis of the data of the education’s analytics.