Analysis of approaches of marketing communication efficiency estimation
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The article presents the analysis of approaches of marketing communication efficiency estimation in theory and practice of marketing. Theories of efficiency of marketing communication have been analyzed. The importance of customer involvement into the process of interaction with the company for efficient realization of marketing strategy was explained.
Marketing, marketing communication, personalized marketing, involvement into a brand, marketing of communication
Короткий адрес: https://sciup.org/147155628
IDR: 147155628
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