An analysis of everyday life as a constant and dynamic factors of the communicative space of culture (on the example of the symbolic language of ornamental art)

In the article the specificity of the formation of modern communicative space, which is expressed in the priority application of visual texts for information transfer. The author describes the capabilities of the visual symbols for the interpretation of cultural texts. In particular in the article, is used as the basic facilities of a methodological concept A. Schutz and modern Russian researcher L.G. Ionin, analysing the elements of the communicative structure of the "life world" of everyday life. The author compares the definitions of basic concepts and symbols of ornamental forms. In the matching process verbal and visual communication practices, assuming the conversation to the topic of an antinomy of everyday life, realized through consistency and movement, the author comes to the conclusion, confirming the assumption about the functional significance of ornament as visualization of the principles of constancy of everyday forms of being, determining the direction and dynamics of everyday practice.