Art manager in the marketing system of creative industries

In the context of the transformations of the modern era of change, the author's interpretation of the art manager as a producer of the value semantic matrix of the cultural Text containing a range of ideas / meanings /values, and managing the marketing information and communication space of the creative economy through project technologies is presented. Classi cations of skills in demand in the industry labor market for art managers as creative entrepreneurs /economic agents /intellectual potential of the creative industries are given. «dissected» context re ects universal competencies of the 21st century that are signi cant for art managers, cognitive, social-behavioural and digital skills of the «target model of competencies 2025», metasubject competencies recorded in the project «Russia 2025: from personnel to talents». components of a harmoniously developed creative personality of an art manager are listed, contributing to successful project activities in the creative sector of the economy for the implementation of strategies of state cultural policy and the formation of a solidary economy of Russian society with an integrative system.