Branding in the system of higher education: particular features and main elements
Автор: Spirina N.A., Makovkina S.A., Shatova M.V.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 12 (43), 2017 года.
Бесплатный доступ
The article presents the main approaches to the formation of the brand of higher education institution. The author defines the features of the educational services, makes a conclusion about the influence of the prestige and reputation of the university on the choice of applicants. It is proved that the formation of higher education institution brand is one of the most effective tools for competition in the higher education market. The article describes the main features of the higher educational institution brand, the author listed elements of the brand of the university.
Higher education, educational services, branding, brand, brand of higher education institution, value, university''s competitiveness
Короткий адрес: https://sciup.org/140235185
IDR: 140235185
Список литературы Branding in the system of higher education: particular features and main elements
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- Spirinа N.A. Branding of educational services: concept, features, basic elements//Management issues. 2 (7). -2009.
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