Digitalization as a factor of tourism development in the Altai region

The authors analyzed the tourism potential of the Altai Krai and identified the key information technologies used to develop the tourism industry. The analysis identified trends in the region's tourism development. It was established that the region has potential for growth in tourist flow and infrastructure; however, the industry faces risks related to inflation, seasonality, and high service costs. They substantiated the thesis that digitalization is the key factor in the further development of the Altai Krai tourism industry.