Digital development of sports clothing design

In the modern world, digital technologies have penetrated into all areas of our lives, and the production of sportswear is no exception. The development and implementation of digital apparel design in sportswear production opens up new opportunities to improve the quality and functionality of clothing, as well as increase production efficiency. Currently, around the world, the share of the traditional economy is decreasing, and the digital one is increasing, providing powerful advantages for countries and their industry complexes. Modern digital and electronic technologies are becoming the main factor in many areas of modernization of production and expansion of product sales. The condition for the effective development of sewing enterprises largely depends on how flexible and interconnected the production processes are, as well as on the availability of technical means for control and a highly developed automation system and modern software. Due to little research in this area, the goal of the scientific work is to find theoretical and practical work aimed at researching and discovering new ways to digitize sportswear, to identify the latest trends and innovations in this area. A modern manufacturer is characterized by the desire to quickly respond to changes in market conditions and customer needs, by reducing the time interval between the design and release of a new product for sale. In the practical area of application of the presented knowledge, based on the results of joint development together with athletes and the constructive design of training clothing, using the software “Corel Draw” and “Adobe Illustrator”, sportswear was produced that corresponds to the customer’s requirements in terms of structural and technical compliance and individual design.