Conceptualising identity negotiation through symbolic consumption in Malaysian Muslim converts

This particular research is designed in order to framework brand new Islamic changes within Malaysia’s encounter throughout their culture pattern in to the religious beliefs. The particular papers evaluations the particular extant books, emphasising the important thing constructs associated with nationalization, spiritual transformation, identi-fication settlement, plus representational usage. Depending on this particular evaluation, the particular writers recommend the conceptual design showing the effect associated with faith based personality development upon item or even brand name intake choice. The particular creators furthermore provide essential assumptive plus useful ramifications that will increase the growing ensemble associated with study about customer complex in addition to spiritual identification discussion, providing a much better description associ-ated with customer conduct within the framework regarding Islamic changes inside the halal company. This particular research floods a substantial space within learning the ef-fect associated with id arbitration upon merchandise or even brand name choice inside Malaysia. The conceptual platform might act as the springboard with regard to long term scientific study and may promote understanding associated with increasing financial sys-tems associated with halal business.