Remote Work of Women in the Field of Internet Marketing as a Promising Form of Labor Organization: Specifics and Problems

Автор: Demidenko N.N., Kovaleva D.P.

Журнал: Общество: социология, психология, педагогика @society-spp

Рубрика: Психология

Статья в выпуске: 6, 2025 года.

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The article substantiates the scientific and research relevance of the stated topic, its practical significance and research prospects. The analysis and systematization of data on the remote form of work of women in the field of Internet marketing are presented. Based on the theoretical analysis of scientific data, the key factors, advantages and limitations of remote work are presented, its specificity is generally determined and the current problems of remote work of women as subjects of this professional activity are indicated. The current situation in the Russian labor market, which reflects the gradual transition to a new model of relations between employers and specialists, is characterized. The study forms the theoretical and methodological basis for the development of an empirical study program for subjects of this type of work in order to create a comprehensive program of psycholog-ical support for women working remotely in the field of Internet marketing.

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Remote work, freelance, trend, women as subjects of labor, ergatic system, internet marketing, remote work format

Короткий адрес: https://sciup.org/149148417

IDR: 149148417   |   DOI: 10.24158/spp.2025.6.5

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