Feminitives as an object of metalinguistic reflection of internet users

The article deals with the specific features of the verbalization of the metalinguistic concepts of the Internet users about the phenomenon of the forced speech feminization. There is defined the correlation of the contexts of the positive and negative evaluation of the neo-derivatives with the meaning of female. There is revealed the conflictogenic potential of the feminitive-neologisms and the contexts of their metalinguistic comprehension. The author identifies the role of the pun as a means of the expression of language resistance.