Glamour in the space of modern variety art

The article is devoted to the consideration of such a phenomenon of mass culture as glamour in the field of variety art, its characteristic features and features of the phenomenon of glamorization in the space of Russian culture. The author pays special attention to the prospects of development, transformation of glamour and thrash as interrelated phenomena. On the basis of the characteristic parameters of glamour, the author considers the relationship between thrash and glamour in the perspective of dependence and the transforming potential of kitsch and camp. The article also discusses the processes of transformation of elements of mass culture. The article touches on the topic of standardization of artistic creativity in popular culture. The author makes an attempt from the point of view of the processes of changing the ratio of form and content to assess the current state of variety art and to determine the dynamics of changes in value and aesthetic parameters in the perspective of the influence of glamorization.