Green transformation of consumer behavior model in tourism

Green transformation of consumer behavior model in tourism

Автор: Mishulina Svetlana I.

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Теоретические аспекты экономики и туристского сервиса

Статья в выпуске: 2 (99), 2022 года.

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Insights into the directions and factors for travelers consumer behavior green transformation influence not only the success of travel companies business models innovative green modernization, their market competitiveness, ability to adapt to changes in natural environment and climate, but also the possibility of creating effective mechanisms promoting green behavior of consumers and manufacturers as well as implementation of regional and national strategies, programs and plans for sustainable development. The research was aimed at developing a model for tourist product consumers green behavior as a tool for the tourist industry environmental transformation in the face of growing environmental risks and challenges. Based on the analysis of approaches existing in the national and foreign theoretical definition of the consumer behavior essence and modeling, the identification of factors and current trends in the consumer behavior green transformation, the author's definition of the tourist green behavior and factorial concept model for the tourist product consumer behavior green transformation are proposed. The research theoretical background includes national and foreign scientific papers on tourist product consumer behavior environmental transformation, determining conditions and ways for the transition to a 'green' economic growth, and sustainable development of the tourist industry. The research data background includes analytical and statistical reports of international tourist and nature protection institutions, governmental and nongovernmental analytical centers, governmental statistical service official data, the data of tourist market entities surveys, published case studies, including the analysis of tourist market entities activities. Applied methods of informational monitoring and analysis of national and international scientific databases, systemic analysis, synthesis, patterns identification allowed to make reasonable conclusions. The publication was prepared under the implementation of issue No 1021052404499-3-5.2.1 Theoretical and methodological foundations for the strategic management of the RF recreational and tourist sector innovative development of the FRC SSC RAS state assignment.

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Tourist industry, sustainable development, 'green' economy, tourist 'green' behavior, tourist product 'green' consumer behavior model

Короткий адрес: https://sciup.org/140293612

IDR: 140293612

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