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Characteristics of target audiences of the industrial PR system in Russia
Journal: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Section: Творчество молодых ученых
Article in issue: 3 (159), 2026.
Free access
This article presents a methodological approach to identifying the key target audiences of industrial PR systems in the Russian economic context. Particular attention is paid to the specifics of managing the opinions of target audiences such as enterprise personnel, journalists, and bloggers.
Target audience
\ industrial PR system
\ human resources management
\ socio-economic efficiency of industrial enterprise activities
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Short address: https://sciup.org/148333758
IDS: 148333758
