I vam ne khvorat'! - On new etiquette formulas in modem Russian speech

The article discusses the functioning of the discursive formula ‘I vam ne khvorat!’ (‘May you stay healthy!’) in Russian everyday speech. In some of its uses, this formula is perceived as an etiquette one having a wide range of meanings - greeting, farewell or wish-toast. However, its pragmatics are often obscured and in any case very dependent on the communicative situation and intonation with which it is pronounced. The analysis was carried out on the basis of a number of subcorpuses of the National Corpus of the Russian Language; introspective descriptions of the unit in Internet resources were used as well. It turned out that the formula in question can be pronounced and, accordingly, perceived by the interlocutor in a very wide emotional range: from completely positive (good wish) to completely negative (this is a humiliating expression). It is often implemented according to the “boomerang rule” (the answer reflects the question) and can express the deep meaning quite opposite to the formal one (enantiosemia). The prospect of the study is the establishment of correlations between the use of this formula and the type of communicative situation and the characteristics of an individual speaker (idiolect) or the whole society (sociolect).