Idea of a mask in the art-content of some phenomena of modern history

The main study object of the article is the phenomenon of a mask - the ability of an individual to create temporary (external or internal) changes of their internal world or appearance. The study of this phenomenon and related concepts shows that it is one of the bright and characteristic features of modern cultural space. Cultural products in smart-space constructed with the help of software, computer technologies of modern days have acquired the specificity which clearly demonstrates: the representation of the idea of a mask, its implementation in specific cultural products, transfer from the idea of mask phenomenon to its meanings in culture. The article presents the analysis of characteristic forms of culture that originated in smart-space and the connected mask products of the era of «advanced technologies».