Image in the sociological dimension: research theory

Relevance. Information processes in the modern world raise questions of rethinking the entire spectrum of social relations. The concept of image, recognized in the social and humanitarian sphere, is somewhat amorphous due to the lack of methodological certainty, uniformity of interpretation, and existing developments are heterogeneous, which does not allow them to be attributed to the existing system of views. Goal and tasks. Taking the concepts image and image as synonyms, identify the difference between them. Show that the image is not just a stereotype, but a social stereotype.