Impact of information on food packaging on consumer behaviour: trends for 2023
Автор: Stefan Ivanović
Журнал: International Journal of Management Trends: Key Concepts and Research @journal-ijmt
Статья в выпуске: 1 vol.1, 2022 года.
Бесплатный доступ
Lack of trust is one of the most important consequences of the influence of digital media on consumer. The ease of publishing content without any verification has led to a significant drop in the degree of trust in published information. The proliferation of brands and new products and their need to impose themselves, often with inaccurate information, has accelerated the erosion of consumer trust in „branded” messages. The aim of this study is to explore the levels of consumer confidence in information on the packaging, provided by food manufacturers; and to understand the trends in consumer behaviour based on their relation to provided information.
Trend, food, consumer, packaging, labelling, claims
Короткий адрес: https://sciup.org/170204009
IDR: 170204009 | DOI: 10.58898/ijmt.v1i1.65-71
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