Improving hotel services in Algeria through the implementation of the tourism quality plan: A suggested activation model

The primary aim of implementing the Tourism Quality Plan (PQT) in Algeria is to engage entities within the tourism and hospitality sector in enhancing service quality to meet the worldwide requirements of prominent tourist destinations. This study seeks to elucidate the issues associated with the implementation of PQT standards in Algeria by identifying the primary hurdles that hinder the effective use of the national quality reference in Algerian hospitality institutions and offering a model for enhancement. The descriptive-analytical approach was employed to analyze and review prior research concerning the impediments to the execution of the Algerian Tourism Quality Plan within Algerian hotel establishments, aiming to develop a model that enhances its implementation to elevate hotel service quality and attain customer satisfaction.