Improving innovative marketing strategies in industrial enterprises
Автор: Rakhmatova Shakhlo Olimovna
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 9 (88), 2021 года.
Бесплатный доступ
In the article is provided classification of modern marketing conceptual methods which has to play form of the theoretical and methodological basis for the development of marketing strategies in the textile industry, the role of the textile industry in the country's economy and proposals for its development, as well as an eight-step sequence of marketing strategies network, potential and existing problems have been studied, template for developing marketing strategies processing in the textile industry has been developed.
Industry, innovation marketing strategies, main strategic directions, sequence of marketing strategy implementation, cost-effectiveness, modern approaches.
Короткий адрес: https://sciup.org/140254910
IDR: 140254910
Список литературы Improving innovative marketing strategies in industrial enterprises
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