Innovation in the cultural dynamics of society

In article innovative developments of modern culture, inconsistent tendencies of modernization of management in system of subjects of welfare activity as conditions of increase of spiritual potential of society are considered. It is noted that innovations are often blocked by absence of enthusiasm when the idea goes not from the innovator, and on command from «above». Also when innovative programs don't lean on indicators of results of cultural activity, it is difficult to reach the social effect of growth of intellectual potential postponed on time, changes of valuable reference points and standards of behavior of people. The conclusion is drawn that innovations or «traditional» improvement of work of any type of cultural institutions always are based on level of cultural interests of people. That is characteristic, cultural interests aren't connected with material benefit, excepting interests to cultural values which can bring an economic benefit, but are always caused by emotions, needs for communication, welfare experience of determination of object of activity, valuable orientations, need of the organization of normal activity.