Interactivity on the Official Facebook Pages of Media and Communication Units at Algerian Universities: The Case of Khenchela University

Modern technology has revolutionised the field of communication, mainly through social media platforms such as Facebook, which has become a vital tool for organisations and academic institutions to engage with their audiences. The interactive features of Facebook have made it an ideal platform for fostering engagement. This study aimed to explore the level of interactivity on the Facebook page of the Media and Communication Unit at the University of Khenchela, which is taken as a model among the Facebook pages of Algerian University. The findings revealed that most page followers are female, aged between 18 and 34, primarily focusing on students or young people. The local audience, especially within Algeria and Khenchela, is substantial, reflecting the university's local impact. However, the international audience remains limited, indicating a need to adopt more effective digital communication strategies to reach a broader and more diverse public.