Interactivity as an interaction with a TV viewer

The article examines interactive forms of interaction with the viewer on domestic television. The authors examine various periods of the development of «interaction television», analyze interactive broadcasting models, as well as elements of interactivity in such TV shows as «Evening of Merry Questions», «Play, Favorite Accordion!», «Ivanov, Petrov, Sidorov», «Come on, Girls!», «Sharks of the Pen», «Otsej dushchi», «What? Where? When?», «Zvezdny Hour». The article provides a genre classification of interactive intellectual TV quiz shows by audience, thematic focus, and the degree of participation of the host.