University internationalization: management of cultural and educational tourism

The article is devoted to the actual problem of university internationalization as a support for long-term cooperation in the development of cultural and educational tourism and socio-cultural adaptation of foreign students. The paper presents the cultural and educational tourist infrastructure of the university on the example of the Tomsk State University of Control Systems and Radioelectronics (TUSUR). The purpose of the study is to consider the main aspects of the management of cultural and educational tourism in the context of international education and academic mobility programs. It studies the attitude of youth to the tourism as a way of cultural integration. The subject of the study is the peculiarities of the students’ attitude to international education and academic exchanges. As a hypothesis, the authors believe that the social and axiological potentials stimulate the process of internationalization of the university. The methodology of the research is based on the cultural-historical approach, the ideas of the theory of intercultural communication and the method of sociological survey. The obtained data allow us to determine the trends of academic mobility of students in the context of internationalization. It is concluded that within the framework of the management of cultural and educational tourism, it is necessary to undertake systematic work aimed at the implementation of cultural and educational activities and long-term cooperation in the field of culture and education. Thus, cultural and educational tourism plays a significant role in the education system, acting both as a tool to increase motivation for learning and as an opportunity to gain experience. The results of the study can be used in the development of work programs for disciplines in cultural studies, history and theory of culture, and intercultural communication. In addition, the materials are of interest to employees of international departments of universities and allow you to clarify, to supplement, to expand recommendations for the development of the university's internationalization management system.