Intertext and hypertext text of a work of art culture: the nature and problems of interaction

The article reveals the essence and problems of interaction of the concepts of "intertextuality" and "hypertext" the text of a work of art culture. The author argues that hypertext the text of a work of art culture is a "echochamber" statements, opinions, texts, forming a biography (autobiography, diaries, memoirs, letters, etc.), art (training, educational support, popular science, popular science, etc.) and information and support materials (databases, analytical and synthetic work - manuals, indexes, abstracts, reviews, annotations, etc.). Hypertext text artwork as "non-linear labyrinth" and concludes at the same time, it reveals the life and career of artists, researchers and recipients, the specifics of creating a text artwork, containing the idea/meaning/information.