Use of tools of marketing analysis for increase of validity of accepted administrative decisions

The article offers a new method of positioning map building which allows to determine the positions of key players on the studied market in two-dimensional coordinate system. The main differentiating advantage of the method is the fact that it helps to obtain more precise quantified estimation of players' market positions and it significantly extends the opportunities of marketing analysis. It's demonstrated that as a result of such analysis a wide range of analytical tasks can be solved. Thus it allows a company to choose its marketing strategy more grounded and increase its competitiveness.