The usage of corporate social networks at Russian enterprises

The article is devoted to corporate social networks. In the modern world, you need constant access to the Internet. Modern companies have their own sites on the Internet, social network accounts, thematic portals and much more, but all this is aimed at the development of only external communications, so there is a need to use the Internet to develop and improve internal communications. Modern trends in the information technology market require companies flexibility in the organization of business processes. Corporate social networks help companies solve this problem and, with proper use, increase the productivity of their employees. The article considers various approaches to substantiating the emergence of such a phenomenon as a corporate social network and its definition is given. The difference between corporate social networks and portals is considered. The reasons why corporate social networks are very popular among employees are revealed, as well as the opportunities of social networks in work in comparison with corporate portals and intranets. The advantages and risks of using corporate social networks are highlighted. Corporate social network, unlike other tools of professional interaction within the company, enables the rapid generation of new ideas through open joint discussions and increase the involvement of employees belonging to different divisions and occupying various positions in the organizational hierarchy in the company's processes. The market of corporate social networks began to develop actively. The leaders in the use of corporate networks in Russia are banks and enterprises from the retail sphere.