Scientific articles
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Applied sciences. Medicine. Technology
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Communication and transport industries. Accountancy. Business management. Public relations
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Business management, administration. Commercial organization
Research of corporate image
Journal: Экономика и бизнес: теория и практика @economyandbusiness
Article in issue: 10-1 (56), 2019.
Free access
In this article, the authors analyzed the factors that influence the corporate image. The main characteristics of this concept are given. Special attention is paid to the influence of external and internal factors on the formation of corporate image. The main stages of image formation are described. Features of purposeful formation of corporate image by development of long-term plans and their integration into enterprise strategy are disclosed.
corporate image
\ stakeholder
\ corporate image function
\ corporate image carrier
\ experts
Similar articles in the section Business management, administration. Commercial organization
Short address: https://sciup.org/170181161
IDS: 170181161 | DOI: 10.24411/2411-0450-2019-11230
