The image of the enterprise as an aspect of the impact on the value of the business

This article discusses the concept of "corporate image". Its role and significance for a modern organization. The article also raises topical issues of the formation of the image of enterprises and what factors have a positive impact on its development. Its influence on the value of the business as a whole is revealed. In addition, for clarity, a method is proposed for calculating the value of the corporate image through the valuation of the company using market and cost approaches.